Posted by: Brian | September 28, 2007

HP receives obfuscation award from Wall Street Journal

Cheers to the Wall Street Journal – WSJ – for calling a spade a spade.  In their Biz tech blog, they have awarded HP the “Incomprehensible Press Release of the Week” for their press release entitled:

“Business Technology Solutions and Services to Help [It] Accelerate Better Business Outcomes”

 Say wha?

Calling it the “most jargon-packed prose we’ve ever seen” the blog calls HP out for marekting buzzword babble…Lately, on the inside of our marketing group, we’ve been trying to simplify everything…seems like we may be on track!

HP - Wall Street Jounal - Incomprehensible Press Release of the Week

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